Sample Sales & Marketing Activities By Target
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Realtors
Sales calls and visits
Open houses
Joint marketing
Sales meeting presentations
Flyers
Faxes
Emails
Letters
Newsletters
Social functions
Lender fairs
Lunches
Promo items
Committees
Association events 

Builders
Site visits
Newsletters
Sponsorships
Model home hosting
Flyers
Buyer presentations
Outings
Industry advertising

CPAs, Financial Planners and Attorneys
Endorsement letters
Reverse referrals
Joint presentations
Mailings
Newsletters
Sales visits and meetings
Letters
First time buyer presentations
Advertising 

Media Advertising
Newspaper
Community papers
Magazines
Billboard
Cable TV
Radio
Bus stops
Grocery carts

Client Database
Letters
Cards
Phone calls
Magazines
Newsletters
Invitations to events
Emails

Neighborhoods
Newsletters
Letters
Phone calls
Presentations
Community events

Credit Unions & Local Banks
Sales calls
Program flyers
Presentations
Member publication articles
On-site floor duty

 Companies/Employers
Sales visits
On-site floor duty

Homebuyer presentations
Paycheck envelope stuffers

Posters in break room
Employee orientation packet materials

 

Church Groups
Presentations
Letters
Bulletin advertising

Referrals 

Networking and Personal Interest Clubs
Letters
Phone calls
Reverse referrals
Emails
Advertising in member publications 

Refinance Customers
Phone calls
Letters
Advertising
Floor duty
 

Community Organizations
Volunteer work
Committees
Advertising
in member publications
Presentations
Letters to members
Sponsorships 

Ethnic Groups
Join clubs and associations
Advertise in member publications
Presentations
Letters
Ask for referrals
Involvement in activities 

FSBOs
Phone calls
Letters
Emails
Pre-approval referrals
Showing hand outs
Stop by visits 

Small Business Owners
Target letters
Stop by visits
Advertise in local small business publications
Target phone calls

Remodeling Companies and Manufactured Housing
Sales calls and visits
Display of materials
Reverse referrals
On site work at home fairs 

Trade Associations (Police, Fire, Teachers, etc.)
Ask members for referrals
Advertise
in trade publications
Help sponsor community events
Presentations to members
Flyers
Letters
Volunteer work

Chamber of Commerce
Join chamber
Information in relocation packets
Attend meetings
Advertise
in chamber publications
Offer free buyer presentations

 

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