Finding
referral partners, in addition to Realtors, is a great way to help
your business through the normal cyclical ups and downs of Real
Estate. One avenue few originators are utilizing is Divorce
Attorneys. Those going through a divorce are often required to
divide the home's equity, take the non-occupying spouse off the
mortgage or sell the home. To comply with the court's
requirements, the parties will need mortgage financing, either to
refinance their current loan to pull equity out, remove the
ex-spouse's name or purchase a new home once the joint home has
sold.
Many
times, those going through a divorce make poor decisions in regard
to the home that result in long-term consequences on their ability
to borrow. You can offer your professional assistance in
helping them during this difficult time. You have a unique
opportunity to place yourself as a trusted advisor to those going
through this complicated situation.
Sometimes
the most difficult part of beginning a new marketing approach is
creating the piece. Because WE WANT YOU TO SUCCEED, Sue
Woodard and Bliss
Sawyer have done the work for you. We developed a consumer
brochure that answers five basic questions a homeowner has when
getting a divorce. Click here to see a sample
brochure (thanks to EasyStreet
Designs) as well as a Word file with just the content
so you can modify or change it to fit your needs. If you have
already helped clients in this situation, get a testimonial and
add it to your brochure for even more effectiveness.
To
succeed with this marketing strategy, spend some time getting to
know the Divorce Attorneys in your area and offer brochures for
them to give clients. Set up a schedule to contact the attorneys
by phone or email each week and try to take them to lunch at least
once. Let them know you are available to meet with clients
in their office or yours and that your primary goal is to help
their clients make the right decisions about their home.
Take
on the role of an advisor and you will gain the reputation as an
expert. Everyone wants to work with an expert!
